La Heroica Dental
According to our open methodology, this clinic scored 19.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #20 of 20 ranked clinics · Last checked: 11 September 2026
19.7/100
Positions by Rating Profile
- Overall Transparency & Trust#2019.7/100
- Best for Expats#2020/100
- Best for Dental Implantsnot ranked
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1919.5/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Paysandú dental practice publishing general dentistry, prosthetics and orthodontics with invisible aligners, a free initial diagnosis, weekday and weekend opening hours and a street address on Montecaseros. Contact is WhatsApp-first alongside an Instagram profile and a booking form. Its website is a single-page app that still carries the builder's default "My Website" title, names no dentist, publishes no prices and illustrates itself with stock photography; the practice has no Google Business listing, so it has no public reviews to read.
The practice's website is a JavaScript single-page app that serves no readable text to a plain fetch; it was rendered in a browser on 2026-09-11, and the services, opening hours, street address and telephone number recorded on this card come from that render. The practice has no Google Business listing — repeated place searches return only the "Letrero LA HEROICA" signage point, not a business card — so geo and the Google reputation fields stay unset.
Strengths
No categories reached the strength threshold (80%).
Weaknesses
- Price Transparency: 2 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
- AI & Search Visibility: 0 of 8 verifiable points (missing: mentioned for: best dentist Uruguay; mentioned for: English speaking dentist Uruguay; mentioned for: dental implants Uruguay; mentioned for: emergency dentist Uruguay; mentioned for: Uruguay dental clinic for expats; structured data on website; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
11 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Domain resolves and loads (HTTP 200), but the page is a client-rendered Nuxt.js app — a plain page fetch sees no real content, only the app shell. [s1] | 4/4 |
| ✗ | Dentist names listed The site has two pages and both were rendered and read in full 2026-09-11; neither names a dentist. Patients cannot see who will treat them. [s1] [s2] | 0/3 |
| ✗ | Dentist specializations listed Full site read; no named dentist with a stated specialization [la-heroica-dental-deepen-3] | 0/2 |
| ✗ | Real clinic photos Both pages of the site were rendered and read 2026-09-11: the only photograph is a stock close-up of a mouth wearing an aligner, and everything else is the logo and three vector service icons. No photograph of the premises is published. [s1] [s2] | 0/2 |
| ✓ | Service list published The rendered home page publishes three named service groups with descriptions — Odontología Integral (routine checks through specialised procedures), Prótesis dentales, and Ortodoncia y Alineadores (brackets and invisible aligners), read 2026-09-11. The earlier reading saw only the unrendered app shell. [s1] | 3/3 |
| ✓ | Clear contact details WhatsApp number is present in the server-rendered shell even though most other content is not. [s1] | 2/2 |
| ✗ | English website version No English version found [la-heroica-dental-deepen-4] | 0/2 |
| ✓ | Address and map published The practice publishes a full street address with cross-streets on its own contact page — "Montecaseros 1049, entre Uruguay y Florida, Paysandú" (read 2026-09-11). It embeds no map and has no Google Business listing, so there is no map pin to link. The criterion is taken to be satisfied: what it asks for is a location the reader can independently find, and a street with a house number and both cross-streets is that, whereas a city name or a post box would not be. An embedded map or a business listing strengthens such a record but is not required — this directory already scores 91 cards that way, on which no map link, no map source and no coordinates exist at all. [s2] | 2/2 |
Price Transparency
2 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s1] | 0/3 |
| ✗ | Cleaning price listed Home page read; no price figures beyond a free-diagnosis line [la-heroica-dental-deepen-5] | 0/2 |
| ✗ | Filling price listed Home page read; no price figures [la-heroica-dental-deepen-6] | 0/2 |
| ✗ | Crown price listed Home page read; no price figures [la-heroica-dental-deepen-7] | 0/2 |
| ✗ | Implant price listed Home page read; no price figures [la-heroica-dental-deepen-8] | 0/2 |
| ✓ | Consultation price listed The practice publishes "Diagnóstico sin costo" — a free initial diagnosis — twice on its own home page (read 2026-09-11). [s1] | 2/2 |
| ✗ | X-ray / imaging price listed Home page read; no price figures [la-heroica-dental-deepen-9] | 0/2 |
Reputation & Reviews
1 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ? | Google rating (Bayesian-adjusted) No Google Business Profile exists for this practice: Google Maps searched in a browser on 2026-10-02 (see source) returned no listing of it. [la-heroica-dental-deepen-15] | 0/6 |
| ? | Google review volume There is no Google place for this practice to carry a review count (see googleRating). [la-heroica-dental-deepen-15] | 0/3 |
| ? | Review recency No public review corpus: the practice has no Google Business Profile (see googleRating). Left null rather than false so that an absent record earns no reputation credit. [la-heroica-dental-deepen-15] | 0/3 |
| ? | Clinic responds to reviews No public review corpus: the practice has no Google Business Profile (see googleRating). Left null rather than false so that an absent record earns no reputation credit. [la-heroica-dental-deepen-15] | 0/2 |
| ? | No recurring complaints No public review corpus: the practice has no Google Business Profile (see googleRating). Left null rather than false so that an absent record earns no reputation credit. [la-heroica-dental-deepen-15] | 0/2 |
| ? | No suspicious review patterns No public review corpus: the practice has no Google Business Profile (see googleRating). Left null rather than false so that an absent record earns no reputation credit. [la-heroica-dental-deepen-15] | 0/2 |
| ✓ | Active Facebook presence [fb1] | 1/1 |
| ✗ | TripAdvisor presence Two independent negatives: TripAdvisor search and own site [la-heroica-dental-deepen] [la-heroica-dental-deepen-10] | 0/0.5 |
| ✗ | Other review platforms Two independent negatives: WhatClinic and TripAdvisor [la-heroica-dental-deepen-2] [la-heroica-dental-deepen-11] | 0/0.5 |
Medical Infrastructure
2 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ? | Implantology | 0/2 |
| ✓ | Orthodontics Orthodontics and aligners documented [la-heroica-dental-deepen-12] | 2/2 |
| ? | Oral surgery | 0/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
3.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ? | Clear service explanations | 0/1 |
| ✓ | Convenient opening hours The practice publishes its hours on its own contact page: weekdays 10:00–18:00 and weekends 09:00–14:00 (read 2026-09-11) — weekend opening. Scored against a single published rule: evening opening (closing 19:00 or later) or Saturday/Sunday opening. [s2] | 1.5/1.5 |
AI & Search Visibility
0 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Uruguay", "English speaking dentist Uruguay", "dental implants Uruguay", "emergency dentist Uruguay", "Uruguay dental clinic for expats".
| ✗ | Mentioned for: best dentist Uruguay [av-best] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Uruguay [av-english] | 0/1 |
| ✗ | Mentioned for: dental implants Uruguay [av-implants] | 0/1 |
| ✗ | Mentioned for: emergency dentist Uruguay [av-emergency] | 0/1 |
| ✗ | Mentioned for: Uruguay dental clinic for expats [av-expats] | 0/1 |
| ✗ | Structured data on website No schema.org business markup found [la-heroica-dental-deepen-13] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✗ | Dedicated service pages Single-page site; no individual service URLs [la-heroica-dental-deepen-14] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
- low No dentists identified anywhere (-2 pts) — No dentist names published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Reputation & Reviews: Google rating (Bayesian-adjusted)
- Reputation & Reviews: Google review volume
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Implantology
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Clear service explanations
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://laheróicadental.com/ |
|---|---|
| Phone | +598 98 059 317 |
| +598 98 059 317 | |
| Address | Montecaseros 1049, entre Uruguay y Florida, Paysandú, Uruguay |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://laheróicadental.com/ | Clinic website rendered live in a browser 2026-09-11 (the Nuxt single-page app served only a "My Website" shell to a plain page fetch): the home page publishes the practice name, "Atención odontológica integral en Paysandú", the offer "Diagnóstico sin costo", three named service groups (Odontología Integral; Prótesis dentales; Ortodoncia y Alineadores, brackets and invisible aligners), WhatsApp +598 98 059 317 and links to Facebook and Instagram. The page title is still the builder default "My Website". Its only photograph is a stock close-up of a mouth wearing an aligner; the remaining images are the logo and three service icons. No dentist is named anywhere. | 2026-09-25 |
| fb1 | https://www.facebook.com/p/La-Her%C3%B3ica-Dental-61561895127197/ | Facebook business page found via web search discovery ("clínica dental Paysandú"), confirming an active page under this name in Paysandú | 2026-09-10 |
| av-best | search:best dentist Paysandú Uruguay | AI-visibility check: web search organic results for this canonical patient search phrase, run 2026-09-10. | 2026-09-10 |
| av-english | search:English speaking dentist Paysandú | AI-visibility check: web search organic results for this canonical patient search phrase, run 2026-09-10. | 2026-09-10 |
| av-implants | search:dental implants Paysandú | AI-visibility check: web search organic results for this canonical patient search phrase, run 2026-09-10. | 2026-09-10 |
| av-emergency | search:emergency dentist Paysandú | AI-visibility check: web search organic results for this canonical patient search phrase, run 2026-09-10. | 2026-09-10 |
| av-expats | search:Paysandú dental clinic for expats | AI-visibility check: web search organic results for this canonical patient search phrase, run 2026-09-10. | 2026-09-10 |
| s2 | https://laheróicadental.com/contacto | Clinic contact page rendered live in a browser 2026-09-11: address "Montecaseros 1049, Entre Uruguay y Florida, Paysandú, Uruguay"; "Horario de la Clínica — Días de semana 10:00AM - 6:00PM; Fines de semana 9:00AM - 2:00PM"; telephone +598 98 059 317; a WhatsApp call to action and a booking form. No map is embedded and no dentist is named. | 2026-09-11 |
| la-heroica-dental-deepen | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Heroica%… | TypeAheadJson returned only unrelated geo/attraction/hotel suggestions, no clinic profile | 2026-09-25 |
| la-heroica-dental-deepen-2 | https://www.whatclinic.com/dentists/uruguay | National WhatClinic Uruguay catalogue lists 4 dentists nationwide (DentalPro, Dr. Daniel Larrosa Techera, Clinica BioVital, Consultorio Dr. Fabian Rigali), none of them this clinic | 2026-09-25 |
| la-heroica-dental-deepen-3 | https://laheróicadental.com/ | Home page (the site's main content) names no individual dentist or their specialization | 2026-09-25 |
| la-heroica-dental-deepen-4 | https://laheróicadental.com/ | No hreflang alternates and no /en page among the pages read | 2026-09-25 |
| la-heroica-dental-deepen-5 | https://laheróicadental.com/ | Page reads "Diagnóstico sin costo, tecnología moderna y tratamientos pensados para tu sonrisa"; no per-treatment price figures | 2026-09-25 |
| la-heroica-dental-deepen-6 | https://laheróicadental.com/ | Same page; no filling price published | 2026-09-25 |
| la-heroica-dental-deepen-7 | https://laheróicadental.com/ | Same page; no crown price published | 2026-09-25 |
| la-heroica-dental-deepen-8 | https://laheróicadental.com/ | Same page; no implant price published | 2026-09-25 |
| la-heroica-dental-deepen-9 | https://laheróicadental.com/ | No imaging price published | 2026-09-25 |
| la-heroica-dental-deepen-10 | https://laheróicadental.com/ | No tripadvisor.com link found on the clinic's own site | 2026-09-25 |
| la-heroica-dental-deepen-11 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Heroica%… | TripAdvisor search also returned no matching clinic profile | 2026-09-25 |
| la-heroica-dental-deepen-12 | https://laheróicadental.com/ | Home page: "Ortodoncia y Alineadores — Brackets y alineadores invisibles para mejorar tu sonrisa de forma cómoda y efectiva" | 2026-09-25 |
| la-heroica-dental-deepen-13 | https://laheróicadental.com/ | No JSON-LD blocks of any type found on the pages read | 2026-09-25 |
| la-heroica-dental-deepen-14 | https://laheróicadental.com/ | Only 3 pages resolve on the site (home plus 2 utility pages); services are presented as sections of the home page, not separate pages | 2026-09-25 |
| la-heroica-dental-deepen-15 | https://www.google.com/maps/search/La+Heroica+Dental+Paysand%C3%BA?… | Google Maps searched in a browser on 2026-10-02 four ways for this practice: "La Heroica Dental Paysandu" (results: a "Letrero LA HEROICA" sign, a real-estate agent, a pet shop and other dentists), "Heroica" around Montecaseros 1049 (five results, none a dental practice; the list ends there), "odontologia" centred on Montecaseros 1049 (ten other Paysandu dental listings), and its telephone +598 98 059 317 and web name (Maps: "can't find"). No Business Profile for the practice exists. | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-09-25 | Re-read on 2026-09-25: the clinic's site (laheróicadental.com, resolved via its punycode form) and a national platform check. Recorded: orthodontics and aligners documented, no English version, no named dentist's specialization, no structured data, and no dedicated service pages on this single-page site. No price figures beyond a free-diagnosis line. Checked TripAdvisor and the national WhatClinic directory: no profile on either. No Google Business listing for the practice was found: a Maps search by name and street address returns Paysandú's "La Heroica" landmark, the address itself and an unrelated business at the same number, so rating, review count, recency and replies are left unrecorded. |
| 2026-09-11 | The address criterion on this card was a judgement call worth settling, because the practice publishes a complete street address with cross-streets and no map of any kind. It stays satisfied: the test applied across this directory is whether a reader can independently find the place from what is published, and a street, a house number and two cross-streets meet it. A city name alone, a post box or a "we travel to you" line would not. |
| 2026-09-11 | Live verification in a browser: the single-page website was rendered for the first time, yielding a street address, published opening hours, a service list, a free-diagnosis offer and a telephone number, and establishing that no dentist is named and no premises photography is published. |
| 2026-09-10 | Adversarial verification: every cited URL re-resolved live; the JavaScript-rendered site still yielded no server-side content and a second automated place search again returned only a signage point, so the card was left unchanged pending a full page render. |
| 2026-09-10 | Initial research pass: La Heroica Dental identified via web search discovery and own-site verification. |
A question or a correction?
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